How to Promote Products on TikTok
TikTok has opened a new horizon in the marketing structure of any business. Nowadays people do not only see it as a mere entertainment platform but also as a powerful tool for growing business.
If utilized properly, TikTok can make your products go viral. However, you have to follow a few strategies to promote.
If you are wondering how to promote products on TikTok, keep reading!
How to Promote Products on TikTok: Tips and Tricks
1. Try Out TikTok Ads
TikTok ads are segmented into a few categories like In-Feed ads, brand takeovers, brand effects, and branded hashtag challenges. In-feed ads are one-minute videos that appear in users’ feeds like regular posts. After every four organic posts, it appears automatically.
Coming to brand takeovers, come to users' feeds as soon as they open the app. Thus it instantly captures users’ attention and ultimately helps to increase sales. There is also a feature called ‘Brand Effects and Format.’ In this, you can add stickers, filters, or effects while advertising a product. Other users can also share it.
Another conventional technique is creating a branded hashtag challenge. To make it appear on the discovery page, you have to pay a little bit.
2. Create Engaging Content
When you create high-quality content, people are bound to like and follow your brand. This is where you have to unleash your creativity and analytical power. Do proper research on the trends, issues, and interests of your target audience.
Integrate all the factors in your content. If the content is visually striking, people will buy from you. No matter what trick you apply, if the content is not good, you won’t be able to sell. That’s why, put a great amount of focus on the content.
To understand your product line, you have to select the theme of your videos. You should never neglect the aesthetic.
3. Engage with Your Audience
Engaging with your audience is the best way of promotion. Whenever you get comments under your post, try to reply to them. If possible, customize the replies depending on the audience. Make sure that you are liking their comments.
If they message you, talk to them politely. Handle queries with patience. Whenever you are launching a new product, notify them by sending a personalized message attaching the product link. Also, add a hotline number to your account.
Good engagement with the audience guarantees good reach. It also helps to boost sales. Your engagement with them will ensure that you can turn them into permanent customers. Don’t take any customer for granted.
4. Go for Influencer Marketing
Influencer marketing is the best way to promote your products on TikTok. Influencers have a wide range of audiences. Pick a few types of influencers who have followers of different demographics.
Influencers showcase your products, create innovative content, give reviews, post stories, and answer questions from the followers. When you work with them, their followers get to know about your products which helps to increase sales.
The followers of influencers rely on their reviews. They find them authentic. That’s why when you do your promotion through them, people are likely to buy it without any second thoughts.
5. Post Regularly
Regular posting will keep you relevant on your followers’ feeds. Create a TikTok business account. In this way, you can get access to TikTok’s full set of marketing tools. It also helps to develop an organized marketing strategy.
Try to maintain a consistent posting schedule. Notify your followers prior to your drop. It will keep them on track. Even if they don’t buy, they will surely click to watch. It will overall help to increase sales.
Accounts that regularly post have a high chance of going viral. Even if they don’t go viral, their content at least comes in front of a larger volume of people.
6. Use Trending Sound Tracks
The usage of trending soundtracks helps to increase the visibility of the product. TikTok itself boosts videos with trendy and popular soundtracks. Thus it is a win-win deal for brands. The people who are interested in the trend will somehow find your video.
It also strengthens the association of the brand with the relevant topics. When a soundtrack is on trend, people love to diverse videos using it.
Using this opportunity, you can use your creativity to come up with something unique to stand out. As viewers’ current interest matches with your videos, they will definitely watch and share!
7. Use Hashtags
The reach and engagement with your content on TikTok can be greatly increased by using hashtags strategically. To improve visibility, start by incorporating trending and pertinent hashtags associated with your field, challenges, and trends.
This improves the visibility of your videos on users' For You Pages and in search results. Create a branded hashtag just for your product to encourage community participation as well as increase brand visibility and create user-generated content, enabling users to include this hashtag in their posts.
You may increase the potential audience for your content and strengthen your brand's visibility on TikTok by combining trending and branded hashtags.
8. Hosting Contests and Giveaways
A fun method to increase the visibility of your product and interact with your audience on TikTok is to host a giveaway or contest. Start by coming up with a fun challenge that motivates others to engage with your content, such as posting a video of your product or adopting a certain hashtag.
Offer attractive prizes to encourage involvement. Ensure that the guidelines are clear and easy to understand. Use engaging TikTok stories and videos to promote your giveaway and get people to watch.
Participants will have a better experience if they interact with participants and share their work.
